Writing the first chapter is about overcoming the challenges of transforming an abstract thought into a sellable product or service with a clear target audience.
There can never be a story without a beginning...
...and the story of realization always begins with an idea.
It doesn’t have to be big. It doesn’t have to be clever. All it has to do, is solve a problem. The bigger the problem, the better the idea.
Finding a good business idea
If rule number one in finding the next big business idea is finding the next big solution, then rule number one in finding the next big solution is identifying the next big problem. It isn’t hard to realize that only those who see a problem, can look for a solution.
Turning an idea into a viable product or service
When it comes to finishing the first chapter in the story of realization, a good idea simply isn’t enough. In order to continue, one must first make sure that it is conceptualized in a way that doesn’t create more problems than it solves. For example, if the idea is a phone with longer battery life, the final product can’t weigh 2 kilograms. The problem of using it would simply be greater than the problem it solves.
"Your target audience is the people for which the solution you provide, outweigh the problem it creates."
This part of the chapter is usually the most mentally challenging, since it can only be written by those who have enough knowledge, or have done enough research, to optimize their product in line with the preferences of their target audience as well as the boundaries of what is physically achievable.
For those of you who don’t possess this knowledge and don’t know how to gather it. It is very important that you find someone who does before you decide to move on. How well this chapter is written will determine the ease at which the next one can be navigated.
Our experience with the first chapter
After studying the first chapter of the story for a long time, we noticed that our minds had started to intuitively write it, everytime we had an idea. Like a pen just waiting for a new piece of paper.
When we talked about it, we realized that our eyes had began viewing the world through an entirely new window. A window that only showed problems, opportunities and solutions. For the first time, we felt like we actually understood the first chapter. Not the first chapter of a particular story, but the chapter itself.