Creating a springboard
Writing the second chapter is about building a foundation for your business or project, and making sure you have all the tools necessary to reach your target audience.
The brilliance of a solution is irrelevant if no one ever uses it
It’s impossible for someone to buy something, if they don’t know it exists. Because of this, the writer has to start this chapter off by coming up with a way to show their product, in the right way, to the right people.
To do this effectively, one has to be familiar with the art of selling and everything that it implies in our modern day society. Unfortunately, the psychology behind creating and filling a need is much too complicated to be discussed here on our website, and so the only thing that can really be said here is that you’re not trying to sell to your customers. You’re trying to help them.
“You can never convince anyone of needing anything, you can only give them an opportunity to convince themselves.”
Opportunity stands for the way you present your company and your product to the outside world.
When the company and product presentations have been determined, and a plan for reaching customers is finished, the writer is allowed to continue to the next part of the chapter.
The business foundation
The aim of this part of the story is to find the right people and the right structure to realize the previously determined presentation, culture and marketing strategy. The closer one comes to what they deemed optimal, the better.
Only writers who have previously built teams of individuals for a specific project should be allowed to script this part of the story. It requires advanced knowledge of personalities, qualities and group dynamics to successfully find people who match predetermined requirements and function well as a team for a longer period of time.