Writing the third chapter of the story is about optimizing everything you’ve scripted so far, based on actual data, observation and customer response.
"No matter how well written the first two chapters are, they’re never perfect. Yet."
The only people who are qualified enough to determine exactly how good a story is, are the customers. Everything they say about a company, product and presentation is true. No matter how badly one might disagree, they're still right. Listen to what they have to say.
No one knows how to help the customers, better than the customers
Though listening to customers may sound easy, understanding them is not. Unlike what most writers would prefer, they usually don’t send long emails explaining what they like and don’t like about your company and product. They only give you hints.
A good writer is someone who can successfully interpret these hints by asking the questions necessary to collect data that not only shows what the customers think of a concept in relation to itself, but in relation to others. Perspective is the only way to determine the direction in which a business, product, and presentation must move.
Don’t settle for good when you can be great.
Only people who have experience in collecting, cross examining, interpreting and implementing data based on human behavior, should attempt to write this part of the chapter.
Optimizing the business foundation
As the business, presentation and product changes, so must the business foundation. It is very important that the writer constantly optimizes the company structure and culture to make sure that it matches the changes around it.
Remember, your employees are the ones who help you
write your story.